Age of Learning Partners with Rakuten to Bring ABCmouse English Learning Academy to Children in Japan

November 21, 2019

We’re excited to announce a major new partnership with Rakuten, Inc., which will bring ABCmouse English Learning Academy to families in Japan.

Launching today and exclusively available through Rakuten, the new ABCmouse app provides a highly engaging digital program for children ages 3–8 to learn English, a top priority for Japanese parents and educators. This partnership further accelerates Age of Learning’s global growth, building on our success in the U.S., where we’ve helped educate tens of millions of children to date, and in China, where we launched a major partnership with Tencent last year.

“Rakuten strongly believes in the power that English can bring to a person, an organization, or to society as a whole,” said Koji Ando, Rakuten Group Managing Executive Officer and Senior Vice President, Investment & Incubation Company. “Together with Age of Learning, we are looking forward to helping empower the next generation of Japanese global leaders through the ABCmouse English language learning service.”

Age of Learning CEO Paul Candland said, “Rakuten is the ideal partner for us to expand into Japan, and we couldn’t be more pleased to be working with them. As the third-largest economy in the world, Japan is an important market for Age of Learning as we begin the next stage of our global growth—scaling our impact to help many more children around the world build a strong foundation for academic success.”

The ABCmouse English Learning Academy app has integrated the Rakuten ID authentication and payment platform—with more than 100 million registered consumer accounts—making it easy for parents to subscribe and pay for ABCmouse, log in, and earn Rakuten Super Points for discounts on other Rakuten products and services.

Early childhood education is a top priority in Japan, and English language learning has become increasingly important throughout the country. Beginning in 2020, English classes will be mandatory for public elementary school students.

Developed by our team of language learning experts at Age of Learning, the ABCmouse English learning curriculum guides children ages 3–8 through a Step-by-Step Learning Path with more than 5,000 language learning activities in an immersive online English environment. ABCmouse takes an authentic approach to teaching English as a second language, helping children learn the new language in the same way they learn their native language, starting with listening and understanding; then speaking; then phonics, reading, and writing.

Research shows that ABCmouse significantly improves children’s abilities to understand and speak English as a second language. Japanese children and families have responded very positively to initial market testing of ABCmouse in Japan, with tens of thousands of children using the product to date.

Our new ABCmouse program builds on Age of Learning’s first product, ABCmouse Early Learning Academy, a comprehensive digital learning program for children ages 2–8, which is the #1 educational app in the U.S.

Through our new partnership with Rakuten, ABCmouse is now available on all major platforms in Japan, including smartphones, tablets, and computers.